A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars. Your ultimate guide to flyer design, from types of flyers to create, what to include in each and our top flyer design tips. Flyers are a great way to capture the attention of your audience and spread your information quickly. For great results, your flyer should target the right audience.