What is a Website Redesign?

Unsure as to what a website redesign entails? That is okay, let’s learn something together! A full website redesign refers to the complete overhaul in code and presentation of a website. To put it in other terms, think of your website as a house that is being torn down to build a new one in its place. You might keep the logistical things like the pipes, electric hookups and sewage, but you are changing everything around it.

Why Do You Want to Redesign Your Website?

If you’ve decided that your website needs a redesign, there’s usually some sort of obvious problem, eyesore or pain point that you’ve found (hopefully it’s not just “because”). After all, people don’t spend the time and money associated with such a headache-ridden project just for fun, right? Unfortunately, many times people want a redesign based off of their own impressions, but they key is:

As the most important user of your website, are your customers satisfied with the website experience? People interact with sophisticated, modern and interesting websites every day, so it is up to you to make sure your website is up to par with your potential customer’s expectations.

A website redesign accomplishes a few things for your business:

• It can make your site more user-friendly
• It can make your site more aesthetically pleasing, eliminating friction
• It can keep you relevant and up to date
• It can highlight new products and services
• It can implement new technology to engage and retain potential customers
• It can keep you competitive with your competition

wave of what it can do for any business, you need to make sure it is worth the investment. In the next section, we will talk about how you can tell if you need a redesign versus a quick refresh. You are welcome ahead of time, as you will save your “budget bacon” by heeding some of these “tell-tale” signs!
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